Sunday, January 22, 2012

NPR Story on "Lego Friends"

More on the Lego's new line and the toy gender binary here:


1 comment:

  1. My sister had one of the kits from Lego's early forays into girl-specific toys, but apart from the minifigs and a few of the more interesting bricks (that series was one of the first to use curved bricks and some other nifty architectural elements), she was much more likely to play with the rest of our Legos, mostly because the world was more fleshed out with the "mainline" kits- a seaside cafe is lovely, but with fire and police stations, a space center, and a whole world of crazy adventures, why just sit and drink tea? I don't think there's necessarily anything wrong with some of the kits they're designing, there are times when it's nice to have pink and pale green bricks around, but I really think all they really need to do if they want to market more to girls is include more female minifigs in the mainline Town kits- get children to see people working together, regardless of gender, and start to see women in roles like firefighters and pilots.


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